TweetDeck is an application for the social media site Twitter, to allow management of accounts. Users can write and receive messages and tweets, view profiles and generally manage their Twitter profile. It can be used as an app on desktop, web or Chrome. As of 2009, TweetDeck was the most popular application with a 23% market share.
TweetDeck has some great features, such as being able to customise columns – this means users can set up the app to display their Twitter timeline, direct messages or mentions, hashtags, or tweets to or by a particular user, as well as other content. Similarly, columns can also be filtered to exclude certain content. TweetDeck allows URLs to be shortened, and tweets can be set up to either send as soon as they are written, or at a later date. More than one Twitter account can be managed through TweetDeck, which makes it a flexible piece of software.
TweetDeck definitely provides competition to other similar pieces of software. It does everything you would expect from a social media manager application, and as well as being easy to use, it is also free to download. However, whilst TweetDeck is a great piece of software, newer versions have left some users feeling unhappy as they can no longer use deck.ly, and the app is quite unstable when used with iOS 5, meaning TweetDeck may have to make some changes if they want to keep their title as the most popular Twitter application.
TweetDeck has intermittently introduced and removed support for other social networks such as Facebook – as of 2013, it only supports Twitter, which is a disadvantage against similar applications which offer the ability to manage a range of social networking accounts. Having said this, TweetDeck was initially developed as a dedicated Twitter platform and so there is no reason why it should support other websites – it still is a great application for Twitter.
Overall it is clear that TweetDeck is a valuable application which provides some very useful features to avid Twitter fans. The ability to manage unlimited Twitter accounts is helpful, particularly if users have multiple business and personal accounts which they would like to manage simultaneously. Customisable feeds are an advantage, as well as the ability to schedule tweets. While TweetDeck does have some setbacks, such as its incompatibility with iOS 5, it still is a great piece of software which is definitely worth checking out.
About Twitter, Inc.
TweetDeck was initially created by Iain Dodsworth in 2008. Dodsworth was funded $300,000 to do this a year later by The Accelerator Group. Iain Dodsworth developed an iPhone version of TweetDeck in 2009, and an iPad version in 2010. An Android version was also later released. In 2011, the company Twitter took over TweetDeck; buying it for £25 million. Due to this, TweetDeck became more consistent with the Twitter website and mobile apps, which many users did not like, as it took away the ability to use deck.ly; which had previously enabled users to write more than 140 characters in a tweet.
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